Celebrating Women’s Month with EPC’s Female Founder, Em

Can you tell us your vision for the future of EPC?

Looking ahead, I see EPC continuing to grow in ways that feel meaningful and exciting. We are expanding internationally, bringing our unique approach to fragrance to new audiences. Our Covent Garden boutique is now fully booked, which is an incredible milestone, and as demand continues to grow, opening another store may become necessary to welcome more customers into the EPC experience.

At the same time, I want to keep exploring new ways for people to engage with fragrance, whether through customisation, education or immersive experiences. The future of EPC isn’t just about selling perfumes. It’s about giving people the tools, knowledge and confidence to explore fragrance in a deeper, more personal way.

I also want to continue finding like-minded perfume partners and distributors who truly believe in our brand and can help us introduce EPC to international markets. Expanding in the right way, with partners who align with our values, is incredibly important to me.

One of my biggest focuses right now is perfecting the personalisation experience, ensuring that every customer, whether in-store or online, feels like they are creating something truly their own. Whether this means integrating new technology or refining the in-boutique experience, I want EPC to remain at the forefront of luxury personalisation in perfumery.

As we grow, we are also deeply committed to aligning with our new B Corp standards, ensuring that EPC continues to prioritise sustainability, ethical sourcing and responsible business practices. Becoming B Corp certified reinforces our dedication to creating a business that is not only innovative and customer-focused, but also mindful of its social and environmental impact.

And, of course, I’d absolutely love to open more shops! There’s something magical about having a physical space where people can discover, explore and create their own scent in an inspiring environment. I see EPC evolving into a brand with flagship locations in key cities, offering an unparalleled immersive fragrance experience.

Ultimately, my vision is for EPC to remain a pioneer in personalised perfumery, a brand that continues to inspire, surprise and invite people to create something uniquely their own… all while staying committed to craftsmanship, sustainability and responsible growth.