Hiya Vitamins Review (2025): A Nutritionist And Mom’s Honest Take

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As a Board-Certified Health Coach, nutritionist, and mom of two, I have very high standards when it comes to kids vitamins. I’ve spent the past three years personally researching, testing, and giving Hiya Vitamins to my own children, and in this updated 2025 review, I’m sharing everything you need to know.

Whether you’re wondering if Hiya is worth the hype, if it’s better than gummies, or if it’s right for your picky eater, you’ll find all the answers here. I’ll break down the pros and cons, what’s inside Hiya Vitamins (and what’s missing), how they compare to other brands, and my family’s real experience.

(P.S. I update this review every 6 months based on new research and Hiya’s latest products, so you’re always getting the most up-to-date information.)

Disclaimer & How I Reviewed Hiya Vitamins

I take kids’ supplements very seriously, both as a Board-Certified Health Coach and Nutritionist, and as a mom of two young kids who personally take Hiya every day.

Because the FDA does not approve dietary supplements for safety or effectiveness before they reach the market, I only recommend brands that are:

• Third-party tested for purity, potency, and contaminants.
• Transparent about their sourcing and manufacturing practices.
• Formulated based on real, evidence-based nutritional science, not marketing hype.

This Hiya Vitamins review has also been medically reviewed by Linzy Ziegelbaum, MS, RD, CDN (read more about Linzy on my About page).

🛒 Disclosure: I may receive a small commission if you purchase through my affiliate links, at no additional cost to you. I only recommend products that I have personally researched, vetted with experts, and feel 100% confident giving to my own family.

Your trust means everything to me, and my goal is always to share products that genuinely support your child’s health and well-being. By purchasing any of these products from the links below, you help keep this blog running, so thanks for your support!

Do Children Really Need A Multivitamin?

The short answer: it depends, and it’s always best to discuss supplements with your child’s pediatrician first.

If your child eats a consistently balanced diet full of fresh fruits, vegetables, whole grains, and healthy proteins, they may not need a daily multivitamin (source). In an ideal world, food alone would provide all the nutrients growing bodies require.

However, as a parent, and a nutritionist, I know firsthand that reality often looks different. Many kids, especially picky eaters, don’t hit every nutritional benchmark daily. And during rapid stages of growth, like toddlerhood and early childhood, kids need even more vitamins and minerals to fuel healthy development.

That’s where a high-quality multivitamin like Hiya can make a meaningful difference. A thoughtfully formulated kids’ multivitamin can:

• Help fill nutritional gaps from inconsistent eating.
• Support immunity, brain development, and overall energy.
• Offer peace of mind to parents who want to make sure their kids are getting the essentials.

What Are Hiya Vitamins?

Hiya was founded by two dads: Darren Litt and Adam Gillman, who were frustrated by the hidden sugar and artificial additives packed into most children’s vitamins. Shocked to find that many popular brands contained as much sugar as an Oreo cookie, they set out to create something better.

Their mission: a cleaner, healthier vitamin that kids would love, and parents could feel good about.

Hiya is a daily chewable multivitamin designed to fill common nutritional gaps without using added sugar, artificial dyes, or synthetic fillers. Instead of being a candy disguised as a vitamin, Hiya is:

• Naturally sweetened with monk fruit.
• Packed with 15 essential vitamins and minerals, including Zinc, Vitamin D3, Vitamin B12, and Manganese.
• Formulated for kids ages 2 and up, supporting toddlers through the teenage years. (Related: Best Vitamins for Teens)

Made with pure, organic, plant-based ingredients, Hiya delivers powerful nutrition in a delicious chewable form that kids actually look forward to taking.

Later in this review, I’ll walk you through exactly what’s inside, and why these ingredients matter.

Why I Still Choose Hiya Vitamins For My Kids

Even though my kids (now ages 11 and 8) are pretty adventurous eaters, we’re also a vegetarian family, and I know how easy it is for certain nutrients to fall through the cracks over the course of a week.

For me, giving them Hiya is an easy way to:

• Fill any nutritional gaps, especially key nutrients like Vitamin D, B12, and Zinc.
• Support their growth during these critical years.
• Avoid added sugars, preservatives, and artificial ingredients found in most other kids’ vitamins.

Hiya fits perfectly into our daily routine: one quick chewable each morning with breakfast.

And the best part? My kids actually remind me to give it to them because they love the taste!

If you’re curious to try Hiya, you can grab 50% off your first order here.

What Makes Hiya Different From Other Kids’ Vitamins?

Hiya wasn’t just thrown together, it was carefully formulated by a team of pediatricians, nutritionists, and scientists to meet the real nutritional needs of growing kids.

Here’s what truly sets Hiya apart:

• Thoughtful Ingredients: 15 essential vitamins and minerals chosen for optimal absorption and real-world deficiencies in kids’ diets.
• Whole Food Support: An added organic fruit and vegetable blend brings natural antioxidants, color, and kid-friendly flavor, no artificial dyes or additives.
• No Added Sugar Or Junk: Unlike most kids’ vitamins, Hiya contains zero added sugar, no preservatives, no dyes, and no animal-based gelatin.
• One-A-Day Convenience: One easy chewable per day, no complicated schedules or multiple gummies needed.

In short: Hiya gives you everything you want in a kids’ vitamin, and none of what you don’t.

What’s Inside Hiya’s Daily Kids Multivitamin?

Hiya’s chewable multivitamin is packed with 15 essential nutrients and a fruit & vegetable blend, and each nutrient comes from highly absorbable, clean source.

Here’s a breakdown of what’s inside, and why it matters:

Fat-Soluble Vitamins (A, D3, E)

• Vitamin A (360 mcg) from beta-carotene and retinol: Supports vision, immune function, and skin health.
• Vitamin D3 (25 mcg) from vegan cholecalciferol: Essential for bone strength, immune health, and mood regulation. 🔎 Note: Over 40% of kids are estimated to be deficient in Vitamin D especially picky eaters or kids in colder climates (source).
• Vitamin E (3.5 mg) from D-alpha tocopherol: Protects cells from oxidative stress and supports heart and eye health.

B Vitamins (Energy & Brain Boosters)

• Thiamin (B1, 0.5 mg): Helps convert food into energy; supports mood and sleep.
• Riboflavin (B2, 0.6 mg): Aids in energy production and antioxidant protection.
• Folate (B9, 200 mcg) from methylfolate: Crucial for red blood cell formation and healthy brain development. ✅ Hiya uses the active methylfolate form, more bioavailable and better absorbed than synthetic folic acid (source).
• Vitamin B12 (2 mcg) from methylcobalamin: Essential for energy, brain function, and a healthy nervous system.
• Biotin (25 mcg): Supports skin, hair, nail health, and metabolism.
• Pantothenic Acid (B5, 2.5 mg): Helps the body use fats and carbohydrates for energy, and supports healthy skin and eyes.

Other Vitamins & Key Minerals (Building Strong Bodies)

• Vitamin C (40 mcg) helps to support the body’s healing process.
• Calcium (20 mg) from calcium carbonate: Builds and maintains strong bones and teeth.
• Iodine (50 mcg) from potassium iodide: Supports thyroid health and cognitive development.
• Zinc (3 mg) from zinc citrate: Boosts immune system function and wound healing.
• Selenium (15 mcg) from selenomethionine: Acts as a powerful antioxidant and supports thyroid function.
• Manganese (1.5 mg) from manganese citrate: Helps with bone formation, blood sugar regulation, and metabolism.

Organic Fruit & Vegetable Blend

Hiya includes a blend of 12 organic fruits and vegetables, like spinach, carrots, apples, and beets, providing natural antioxidants, flavor, and color (no artificial dyes!).

What Nutrients Hiya Doesn’t Include

While Hiya covers most essential bases, it is lower or missing in:

💡 Tip: Always consult your pediatrician to determine if your child needs extra support beyond a daily multivitamin.

How Hiya Compares to Other Popular Kids’ Vitamins

Choosing the right multivitamin can feel overwhelming, especially when so many brands claim to be “healthy.” Below I’ll show you a simple breakdown of how Hiya stacks up against some of the most common kids’ vitamin brands today.

⚡ Note: I specifically chose SmartyPants’ Kids Multi & Omegas for comparison here because it’s one of their lower sugar options. Other SmartyPants varieties may contain added sugars.

Key Takeaways:

• Hiya is completely sugar-free and is naturally sweetened with monk fruit, a rare find in kids’ supplements.
• Only one tablet daily, simpler for busy families and easier on kids.
• Whole food ingredients (fruits + veggies blend) add extra nutritional benefits.
• No dyes, no preservatives, dairy-free, gluten-free, vegan
• Reusable glass packaging makes Hiya a more eco-friendly choice.

In short, while some alternatives may cost slightly less per day, Hiya’s clean ingredients, no added sugar, and thoughtful formulation make it a standout if you’re looking for the healthiest option, not just the cheapest.

Other Hiya Products: Probiotic, Iron+, And Bedtime Essentials

In addition to their daily multivitamin, Hiya has expanded their line to offer a few thoughtful extras, all designed to target common gaps in kids’ nutrition and wellness routines. Here’s a quick overview of each:

Hiya Kids Probiotic

Hiya’s Probiotic is formulated specifically for children’s developing digestive systems, something most adult probiotics aren’t designed for. Each chewable tablet contains:

• 10 billion CFUs from three clinically studied probiotic strains.
• Zero added sugar, no artificial sweeteners, and naturally flavored.

I have found that this is a great option to help support gut health, digestion, and immune resilience, especially helpful for picky eaters, kids who recently had antibiotics, or those prone to stomach upset.

👉 [Learn More: Hiya Probiotic Review]

Hiya Bedtime Essentials (Melatonin-Free Sleep Support)

If your child struggles with winding down after a busy day (like mine do!) Hiya’s Bedtime Essentials might be a gentle solution. Key features:

• Melatonin-free, meaning it’s non-habit-forming and safe for everyday use.
• Supports relaxation with a blend of natural vitamins and calming botanicals.
• Perfect for occasional restless nights or establishing a soothing bedtime routine.

My kids love using this on especially high-energy days, and I love that it supports healthy sleep without relying on heavy sedatives.

👉 [Learn More: Best Sleep Aid For Kids]

Hiya Kids Daily Iron+

Hiya’s Iron+ chewable is designed for kids who may need extra iron, especially important for vegetarian, vegan, or picky eaters. What makes it special:

• Uses carbonyl iron, a gentle form that’s easy on kids’ stomachs.
• Includes Vitamin C to naturally boost iron absorption.
• Naturally sweetened with monk fruit and mannitol, no metallic aftertaste.

If your child needs extra iron (per pediatrician advice), this supplement is a clean, kid-friendly option. My kids say it tastes great, and take it daily.

👉 [Learn More: Best Chewable Iron Supplement For Kids]

🎯 Quick Note

Just like Hiya’s multivitamin, all of these supplements are:

• Pediatrician-approved
• Third-party tested
• Free from added sugars, artificial ingredients, and allergens
• The supplements are meant to complement each other, so there’s no risk of double dosing if you’re using all of them together.

💡 Pro Tip: You can bundle Hiya’s products together in your subscription for added savings and convenience.

Why Parents (And Kids) Love Hiya Vitamins

As a parent, I know that finding a vitamin that’s both healthy and kid-approved can feel like a miracle. In my opinion, Hiya checks every box for both grown-ups and little ones.

Why Parents Love Hiya

• Zero added sugar: Sweetened naturally with monk fruit, no hidden sugars or syrups.
• Whole-food based nutrition: Organic fruits and vegetables provide extra antioxidant support.
• One-a-day simplicity: One tablet daily = no juggling multiple doses.
• Gummy-free formula: A chewable tablet that won’t stick to teeth or increase cavity risk.
• Vegan and allergen-free: No animal products, gluten, dairy, or common allergens.
• No artificial anything: No added preservatives, artificial flavors, or colors.
• Eco-friendly packaging: A beautiful reusable glass bottle, no wasteful plastic each month.
• Manufactured in the USA: So you know exactly where your kids’ vitamins are being made.
• Convenient subscription service: Delivered fresh to your door with free shipping!
• Third-party tested: Verified clean and free from heavy metals, pathogens, and allergens. (Learn More: Are There Heavy Metals In Hiya Vitamins?)

Bottom line? Parents love Hiya because it delivers truly clean nutrition – without compromising on taste, quality, or convenience.

Why Kids Love Hiya 

• Tastes like a treat: Thanks to monk fruit and mannitol, Hiya tastes fruity and slightly sweet, and has a great texture (no chalky finish).
• Easy to chew: The tablet is small, smooth, and gentle on little teeth.
• Fun, personalized bottles: In their first delivery, kids get stickers to decorate their own glass vitamin bottle, making them feel proud and in charge of their health!

In my house, the sticker-decorating was a huge hit, and honestly, my kids remind me when it’s time for their vitamins. Hiya has turned a daily habit into something fun, not a chore!

How The Hiya Vitamin Subscription Works

Hiya offers a monthly vitamin subscription, designed to make healthy habits effortless for busy families.

Here’s how it works:

1. Your First Delivery:
   • You’ll receive a starter kit with a refillable child-proof glass bottle and one month’s supply of vitamins.
   • Kids also get fun stickers to decorate their bottles, making the experience more personal and exciting!
2. Monthly Refills:
   • Every month, Hiya automatically ships a fresh 30-day supply of vitamins in a small, eco-friendly refill pouch.
   • You simply pour the new tablets into your child’s glass bottle.
3. No Running Out:
   • Their auto-refill system ensures you never forget to restock, vitamins arrive right on time each month.
4. Easy to Manage:
   • You can pause, skip, or cancel anytime online, no phone calls, no hassle.
   • Free shipping is always included.

Common Questions About the Subscription

• Is it easy to cancel? Yes! You can pause or cancel anytime directly from your online account, no penalties, no long-term commitment.
• Can I add other products later? Definitely. You can add Hiya’s Probiotic, Bedtime Essentials, or Iron+ at any time through your account.
• Why not sell in stores? Hiya’s subscription model allows them to keep the vitamins fresher (shorter time from manufacturing to your doorstep) and maintain higher quality standards than typical store-bought brands.

Quick Tip

First-time customers can get 50% off their first month, a great way to try Hiya with no risk!

Other Things To Consider

While I’m a big fan of Hiya, it’s important to look at the full picture to decide if it’s the right fit for your family. Here are a few things to keep in mind:

➕ Subscription-Only Availability

• Hiya is only sold through their online subscription service, you won’t find it in stores or pharmacies.
• For some families, the automatic monthly refills are super convenient.
• But if you prefer buying your vitamins in-person or without a subscription, this model might not be ideal.

✅ Good news: You can cancel, pause, or adjust your subscription anytime through your online account – no penalties or long-term contracts.

💲 Price

• A 30-day supply of Hiya Multivitamins costs $30 per child, about $1.00 per day.
• First-month discount: New customers get 50% off, bringing the first month to just $15.
• Hiya also offers discounts for multiple children (e.g., for 5+ kids, the cost drops to ~$11.50 per bottle).

📈 Compared to other premium kids’ vitamins, Hiya is on the higher end of the price range, but given the quality of ingredients, sugar-free formulation, eco-friendly packaging, and third-party testing, I personally believe the value is worth it.

🧪 Iron and Calcium Content

• Iron: Hiya’s multivitamin does not include iron. (This is intentional – iron can interfere with the absorption of other vitamins.) If your pediatrician recommends extra iron, Hiya offers a separate Iron+ supplement designed to be gentle on little tummies.
• Calcium: Hiya includes a small amount of calcium (20 mg), but it’s not a major source. (Most kids get calcium through dairy products, fortified plant milks, or green vegetables.)

💡 Always consult your child’s healthcare provider if you’re concerned about specific nutrient needs like iron or calcium.

Is Hiya Worth It for Your Family?

If your pediatrician recommends a multivitamin and you’re looking for a clean, kid-approved, sugar-free option, Hiya is absolutely worth considering.

It’s especially a great fit for:

• Families who want zero added sugars and gummy-free options.
• Kids with picky eating habits or plant-based diets (vegetarian or vegan).
• Parents who value organic ingredients, eco-friendly packaging, and third-party testing.
• Anyone who prefers a one-a-day, simple supplement routine.

Pricing: At about $1.00 per day, Hiya is slightly higher than some other kids’ vitamins, but you’re paying for higher-quality ingredients, better sourcing, and peace of mind. Many other options cost less initially, but often include sugars, dyes, or fillers you might prefer to avoid.

As far as price and other features go, here is a quick summary of how Hiya stacks up against most of the existing kids vitamin brands out there:

“In my experience as a health coach, nutritionist, and mom, Hiya is the cleanest, most thoughtfully formulated kids’ vitamin available today, and it’s the one I continue to trust for my own children.”

If you’re looking for a vitamin that aligns with your values around clean eating, transparency, and whole-body wellness, Hiya is a fantastic choice.

And if you try it and decide it’s not the right fit, you can easily cancel your subscription at any time, no pressure, no risk.

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