Blog
24
Feb
This question inspired Fragorium’s first Proactive Collection, created around Pantone’s Colour of the Year 2026, an airy wh...
24
Feb
What Was the Last Mainstream Perfume You Tried? – Undina’s Looking Glass
With shelves already full of niche bottles and cherished vintages (and with the...
06
Feb
It’s Back! The Body Shop Dewberry
Dewberry is back! Ahoy there middle-aged friends who remember The Body Shop in the 80s! The Body Shop Perfume Bar was a top weekl...
06
Feb
Cuir Intense by Guerlain Absolus Allegoria 2024
Heya Posse. Cuir Intense! Everything with cuir in it right now sounds like a coming of age gay sports series. Queer Intense: th...
05
Feb
Indoor Air Quality: How Natural Fragrances Improve Your Home Environment | St Johns Fragrance Co LLC™ St Johns Bay Rum
The house looks clean. Floors swept, laundry folded, clutter gone. But the air feels heavy, like it's been sitting there ...
03
Feb
Best Romantic Perfumes for Valentine’s Day 2026
The best romantic perfumes for Valentine’s Day are fragrant celebrations of love. These scents capture the joy, warmth, and excitement ...
03
Feb
She Went to Paris! | Perfume Posse
Carolyn just got back from a week in Paris. It was a huge bucket-list item – she hadn’t been, and she’s got some health issues ...
03
Feb
Top 10 Romantic Perfumes for Valentine’s Day 2026
Valentine’s Day is all about expressing love, passion, and emotion, and nothing captures these feelings better than a carefully ch...
03
Feb
02
Feb
Vetiver in Perfumery: What It Is, How It Smells, and Key Uses Explained | St Johns Fragrance Co LLC™ St Johns Bay Rum
Vetiver is a real behind-the-scenes ingredient that holds a fragrance together. It’s the calm backbone in many classic me...
02
Feb
A couple of Parle Moi de Parfum
It’s February. Goodbye January and good riddance? Boy, was it wet and yuck here. Tuesday morning is our first spring tide (neap...
02
Feb
Parfex Breaks Ground On Its New Industrial Site In Grasse
The ceremony brought together institutional representatives alongside the PARFEX executive committee, together with GSE and...
02
Feb
Bio-Hacking in Home Fragrance & Perfume
Bio-hacking is a do-it-yourself (DIY) approach to health and wellness that involves making incremental, science-backed lifest...
02
Feb
Nue by Artist’O: A Luminous Ritual In Scent
Nue from the house of Artist’O, reveals a luminous opening where smoky olibanum meets the velvety sweetness of apr...
01
Feb
Are You Buying Any INeKE Perfumes Before They Are Gone Forever? – Undina’s Looking Glass
A couple of days ago, I received an email from INeKE Perfumer San Francisco with a subject “Last Call for Ineke Perfumes.” Inek...
01
Feb
Almond Scents: Sweet and Nutty Fragrances
An almond is the edible seed of the almond tree (Prunus dulcis), classified as a nut with an oval form and light brown outer ...
01
Feb
Musamam Black Intense: Own the Night
Musamam Black Intense redefines the night. A fierce fougère oriental, blending Maplewood’s rich darkness, aromatic...
01
Feb
Sturdy Woods and Tannic Elegance
Oak trees are majestic, long-lived hardwood trees belonging to the genus Quercus, celebrated for their immense strength, dura...
29
Jan
Rasasi Perfumes: A Legacy Reborn
Rasasi Perfumes 1979 unveiled a powerful new chapter with the launch of “Legacy Reborn”
An immersive event that...
29
Jan
What’s a Good-Smelling Cologne for Guys? Real-World Picks by Profile | St Johns Fragrance Co LLC™ St Johns Bay Rum
A good-smelling cologne for guys isn’t one-size-fits-all; it’s where skin, climate, and personality meet. What smells cle...
29
Jan
Fragorium: A Bold Debut at Beautyworld Middle East 2025
With its bold debut at Beautyworld Middle East 2025, Fragorium opens a new chapter for the future of next-generation fragra...
29
Jan
Brooklyn by Gallivant | Perfume Posse Let’s go back to 2017 and sniff
Woo Hoo Posse. I’m currently cleaning out the perfume room and doing an enormous cull. The dream is that over the next few week...
29
Jan
Red Berries in Perfumes: A Juicy Medley
Red berries are among the most captivating notes in perfumery. Their juicy sweetness, rich colour and connection to nature ha...
29
Jan
Ihr perfekter Duft für die Haut
Nichts ist so persönlich wie ein Duft, der Ihre Identität unterstreicht und sich perfekt an Ihre Hautchemie anpasst. Die Such...
28
Jan
Boozy Warmth and Fruity Depth
Cognac is a prestigious and protected variety of brandy produced exclusively within the
28
Jan
Celebrating 25 Years of Ahmed Al Maghribi Perfumes
Ahmed Al Maghribi Perfumes marked its remarkable 25th anniversary with a grand celebration at the Armani Hotel, Burj Khalif...
28
Jan
Musk: Where Scent Becomes Personal
Few perfume ingredients are as quietly powerful—or as misunderstood—as musk. It doesn’t shout. It doesn’t sparkle. Instead, musk ...
28
Jan
Eurofragance: Introduces Olivante® At Beautyworld Middle East 2025
Eurofragance debuts Olivante®, an upcycled olive-pulp ingredient redefining opulence and sustainability in modern perfumery...