Blog
20
Aug
Touchland, renowned for revolutionizing the hand sanitizer market, has announced its strategic expansion into the fragrance category wi...
20
Aug
Transitional Weather Grooming: Your Late Winter To Early Spring Skincare Switch | St Johns Fragrance Co LLC™ St Johns Bay Rum
We know the feeling well. You step out in the morning to winter frost biting at your skin, only to find the midday sun carrying real we...
19
Aug
Pack A Luxury Travel Scent Wardrobe For Weekends
Travel scent choices can completely transform a weekend getaway, turning ordinary packing into the art of curating a personal luxury fr...
19
Aug
The daily lemming
From L'Occitane, a trio of almond hair and body mists, in Amande Pistache ("creamy pistachio with almond accord, enriched by roasted pi...
19
Aug
Best Date Night Perfumes For Men
The best date night perfumes for men should be intimate, alluring, and not overly overpowering. Top picks feature warm, cozy, and sophi...
19
Aug
Travel Perfume That Feels Like Home
Slipping a dedicated travel perfume into your hand luggage provides a powerful psychological anchor, bringing an instant sense of calm ...
19
Aug
Midnight Birch by Dr Squatch – Undina’s Looking Glass
Hi there Crew, I was trawling Surrender To Chance recently and a name caught my attention. Midnight Birch by Dr Squatch. Come ON! What ...
19
Aug
DS & Durga Ain’t That Sweet ~ new fragrance :: Now Smell This
Indie brand DS & Durga has launched Ain’t That Sweet, a new amber gourmand fragrance.
Cake for you on the table next to the ...
19
Aug
Non-Toxic Home Fragrance Explained | Decoding Clean Fragrance:
A non-toxic home fragrance enables you to breathe beautifully at home this summer. Clean, safe fragrance at home matters deeply, especi...
18
Aug
The daily lemming :: Now Smell This
A lemming for Teapot Tuesday: Rose Ayurvedic Functional Latte from Chand & Radha. "Sip on this Ayurvedic functional latte blend cra...
18
Aug
How Perfume Is Built fro – All Good Scents
There’s a common misconception that creating a perfume is about mixing things until they smell pleasant. In reality, perfumery is a c...
18
Aug
Fragrance For Every Celebration: Matching Your Scent To The Occasion | St Johns Fragrance Co LLC™ St Johns Bay Rum
A great fragrance goes beyond smelling nice. It fits the moment. We've all walked into a bustling space where someone's cologne hits se...
18
Aug
How to wear Violet Riot by The Lab Co: Flowers, spice and all things nice
Renowned for their eco-friendly scented laundry sheets, The Lab Co has dipped its toe into perfumed waters with Violet Riot, their firs...
18
Aug
Scent Diary 10.8-16.8.2026 | Australian Perfume Junkies
Portia
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Hello Australian Perfume Junkies and friends, So glad to have you drop by Scent Diary. Grab a cuppa or beverage of choice, sit...
18
Aug
Balenciaga Amber Crush, Pink Oud & Vanilla XXL ~ new fragrances :: Now Smell This
Balenciaga has launched three new fragrances in Extrait de Parfum concentration: Amber Crush, Pink Oud and Vanilla XXL.
Amber Crush ~ "...
18
Aug
Don’t Mind My Shoulder Pads – Top 10 Perfumes Leading The Eighties Revival
Please click on the following link for my Substack post on new scents that are taking us back to the eighties: Top 10 modern eighties p...
18
Aug
The 5 Grooming Upgrades That Actually Matter In 2026 | St Johns Fragrance Co LLC™ St Johns Bay Rum
We've all stared into that bathroom cabinet graveyard of half-used bottles and false-promise jars that fade after a week. But entering ...
18
Aug
Spice Notes Decoded: Understanding Clove, Cinnamon, And The Warmth That Makes Bay Rum | St Johns Fragrance Co LLC™ St Johns Bay Rum
When Bay Rum hits your skin, the first burst of warmth lands bold and Caribbean, a bracing kick we’ve refined over decades. Spice creat...
18
Aug
The Art Of Gifting Cologne: How To Choose A Fragrance For Someone Else | St Johns Fragrance Co LLC™ St Johns Bay Rum
Few gifts become part of a man’s daily identity the way fragrance can. You don’t see it, but you remember it: on a jacket collar, in an...
18
Aug
Best Fragrances to Wear to the Gym
Everyone makes New Year’s resolutions to work out more, but staying consistent is the real challenge. Use scent as a way to keep yourse...
17
Aug
The Grooming Gifts That Actually Get Used (A Woman’s Honest Guide) | St Johns Fragrance Co LLC™ St Johns Bay Rum
Buying grooming gifts for men gets tricky fast, especially in the aisle full of “complete systems” that look impressive and then collec...
17
Aug
An Evening At Harrods With Etat Libre D’Orange & Jordi Fernandez –
At 5:30 pm on Wednesday 15th July, I’ll be hosting a Meet The Perfumer event at Harrods in London, during which I’ll be talking to Giva...
17
Aug
The Science Behind Aluminum-Free Deodorant | St Johns Fragrance Co LLC™ St Johns Bay Rum
People read labels differently now. We want daily essentials that feel clean, work consistently, and fit the rhythm of real mornings. T...
17
Aug
The Saturday lemming :: Now Smell This
Since I missed posting a lemming for a couple days, here's a cute but spendy purse charm (acrylic resin, calfskin and brass) from Balen...
17
Aug
Why Education Will Define the Next Phase of India’s Beauty Industry – All Good Scents
India’s beauty industry is entering its most transformative phase yet. What was once driven largely by trends, celebrity endorsements, ...
17
Aug
Best Spring Perfumes 2026
The endless winter is finally over, and green shoots are pushing through the earth. The days are getting longer and the mornings feel b...
17
Aug
How they all work me…
Perfume PosseHow they all work me…
Afraid that this week has sort of caught up with me and I have nothing to say. Nothing interes...
16
Aug
How To Layer Bay Rum, Vetiver, And Lime For A Custom Caribbean Scent | St Johns Fragrance Co LLC™ St Johns Bay Rum
Fragrance usually arrives finished. One bottle. One scent. Spray and go.
But that is not the only way people build a signature smell. M...
16
Aug
Barnes Fragrance Fair 2026 – iscentyouaday
I’m back and exhilarated after another visit to the hugely successful Barnes Fragrance Fair. It took me four hours to get there, but it...
16
Aug
Lazy 3-day weekend poll ~ six questions for mid-August 2026 :: Now Smell This
A few questions to consider as August goes whizzing by. As always, answer as few or as many as you like, or just talk about something e...
15
Aug
Best Perfumes For The Office 2026
How do you choose the best perfumes for the office? Wear a scent that helps you feel composed and confident without overpowerin...
15
Aug
Carded Samples Portia Sniffed August 2026
OK Posse! There have been dozens of carded samples on or around my desk for ages. Some of them may have been sitting here for years. Ye...
15
Aug
Why Experiences Are Becoming the Most Powerful Form of Brand Connectio – All Good Scents
The beauty industry is evolving faster than ever. Product launches still matter, but the fastest-growing brands are the ones creating e...
15
Aug
Perfume for Glamorous Events: The Red Carpet Effect
The right perfume for glamorous events adds something invisible yet unforgettable. What you wear to an elegant evening matters, but you...
15
Aug
Fragrance Notes Explained: How To Read A Cologne Like A Pro | St Johns Fragrance Co LLC™ St Johns Bay Rum
Most of us judge a cologne too quickly.
A spray on the wrist. A quick impression. Decision made. We’ve done the same. But fragrance doe...
15
Aug
Best Date Night Perfumes for Women
Date night perfumes for women rely on warm, intimate, and seductive notes like vanilla, amber, musk, and velvety florals to create a la...
15
Aug
Rare Beginnings: A Soft, Sweet Start to Something New
There is something inherently appealing about a fragrance built around the idea of a new beginning. It suggests optimism without demand...
13
Aug
Guerlain Reimagines L’Heure Bleue Eau de Parfum
L’Heure Bleue Eau de Parfum is a study in transition—cool air, powdery iris and warm vanilla coming together to capture a moment that e...
13
Aug
Jimmy Choo I Want Choo Midnight ~ new perfume :: Now Smell This
Jimmy Choo has launched I Want Choo Midnight, a new fragrance for women. I Want Choo Midnight is a flanker to 2020's I Want Choo.
...
13
Aug
Why Sensory Experiences Are Becoming the New Way to Connect – All Good Scents
There's something shifting in how we gather. For years, social connection meant dinner parties, coffee meetups, or casual hangouts wher...
13
Aug
Christian Dior Dior Paradise, Neela Vermeire Creations Neith, Etat Libre D’Orange Let’s Pretend, L’Objet Delphes reviews
I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.
I have written for Harrods Magaz...
13
Aug
The daily lemming
From Luna Nectar, Nocturne Magnesium Sleep Oil: "Nocturne is a topical magnesium oil that supports sleep and relaxation. Compared to co...
13
Aug
Would You Want To Restart Your Collection? – Undina’s Looking Glass
Before you start freaking out, hear me out. It’s not a sudden disaster scenario where you inadvertently lose everything you lovingly co...
12
Aug
Sabrina Carpenter’s Espresso Perfume
Sabrina Carpenter, the multi-talented artist known for her music and acting career, has expanded her repertoire into the fragrance worl...
11
Aug
Tuesday scent of the day 8/11 :: Now Smell This
It's (teapot) Tuesday. Birthdays today: Alex Haley, Steve Wozniak, Inès de La Fressange, Joe Jackson. What fragrance are you wearing?
I...
11
Aug
Three More from Naomi Goodsir
Is everybody off on their August break? Possibly. Well, the perfume sniffage never stops. Here’s a quick run-down of three more Naomi G...
11
Aug
Jovoy London – A Fragrant Sanctuary
Step into Jovoy London and you immediately understand why this Parisian house calls itself an “embassy of rare perfumes.” Tucked into M...
11
Aug
Top 10 Perfumes For Summer 2026
https://www.youtube.com/watch?v=2EN-XBLSY4s
As the longest day of the year approaches, it’s time to present another seasonal Top 10...
11
Aug
Armani Stronger With You Intensely vs Absolutely
Stronger With You IntenselyStronger With You AbsolutelyArmani Stronger With You Intensely and Absolutely are two popular flankers in t...
11
Aug
Spice Notes Decoded: Why Clove And Cinnamon Are The Heart Of Bay Rum | St Johns Fragrance Co LLC™ St Johns Bay Rum
Bay Rum is often described the same way. Warm. Classic. Familiar in a way that’s hard to pin down. Most people recognize it instantly, ...