Blog
09
Apr
There’s a moment after rainfall when the world seems to exhale, releasing a distinctive aroma that captivates our senses. This enchanti...
09
Apr
Stealing Again: Clue Perfumery With The Candlestick, The Point, and Tom Ford Lost Cherry
Okay, so yeah. I am once again riding the coattails of my pals here on the Posse. But can you blame me? As much as you are incited to t...
09
Apr
Headspace Rose
J’s image of Headspace Rose
In Headspace Parfums’ latest release Rose, composed by master perfumer Dominique Ropion, the headspace of ...
08
Apr
The daily lemming
New from TonyMoly, Plum Bum Hydrating Peptide Body Wash: "Breathe in the fresh, fruity aroma of a lush plum orchard, while the powerful...
08
Apr
Carner Barcelona La Playa ~ new fragrance :: Now Smell This
Spanish niche brand Carner Barcelona has launched La Playa, a new fragrance.
A relaxing beach day - bright sun, creamy skin, and...
08
Apr
Vera Wang Love ~ new perfume :: Now Smell This
Vera Wang will launch Love, a new fragrance for women, later this month.
Vera Wang presents a feminine and confident Amber Flora...
08
Apr
Tuesday scent of the day 4/8 :: Now Smell This
It's Tuesday, National Zoo Lovers Day, International Romani Day, and Jacques Brel’s birthday. What fragrance are you wearing?
I am head...
08
Apr
Discover the Allure of White Musk Perfume
The allure of white musk perfume lies in its subtle yet memorable scent, providing a sense of elegance and sensuality. Whether worn dai...
08
Apr
Story of Your Life: March’s Turn
Hi friends – a quickie today. Cinnamon inspired me to try ELdO Story of Your Life because her review made it sound like something I’d l...
07
Apr
Sofiya Dolna White Peony : Fragrance Review and Ukrainian Perfumery
The first time I smelled White Peony by Dolna Sofiya, I had the sensation of stepping into a memory I hadn’t lived yet—a sunlit room, l...
07
Apr
Barnes Fragrance Fair – Saturday 17 May 2025 – The Candy Perfume Boy
Barnes Fragrance Fair is returning on Saturday 17 May 2025 and it’s bigger than ever. If you’re not familiar with the fair, it was crea...
07
Apr
What Is A Cologne Perfume: Ingredients Or A Fragrance?
Introduction:When it comes to the world of fragrances, the term “cologne perfume” often stirs up a blend of curiosity and confusion:Is ...
07
Apr
Discover the Allure of Honeysuckle Perfume
Honeysuckle perfume is cherished for its sweet and captivating aroma, bringing a touch of nature’s beauty into every bottle. The fragra...
07
Apr
Discover the Aroma of the Singing Spice in Fragrances
Cardamom in perfume is one of a wonderous treasure trove of unique ingredients, each offering a distinct character and charm to fragran...
07
Apr
Perfect Matcha: The Rise of Green Tea in Modern Perfumery
We’re positively going mad for green tea and matcha notes in fragrances at the moment, and with good reason! These delicate yet distinc...
07
Apr
Explore the Captivating Soul of Flowers in Perfumery
The delicate essence of flowers has captured the hearts and imaginations of perfumers and fragrance enthusiasts for centuries. One of t...
07
Apr
the Herbal Symphony of Scent
The incorporation of aromatics and herbs in perfume presents a lush and sensory landscape filled with olfactory treasures—an enthrallin...
07
Apr
What Are Olfactive Families? Perfume Notes Or Ingredients?
One of the first questions we are frequently asked here at Pairfum London are:“What are Olfactive Families?” and
“How do you describe...
07
Apr
What Are The Different Perfume Strengths?
Many of our clients ask: “can you please explain in simple terms the different perfume strengths?”When navigating the labyrinthine worl...
07
Apr
Neroli in Perfume: A Radiance of Aromas
Neroli, a bewitching and opulent fragrance note derived from the blossoms of the orange tree, has enjoyed a storied and cherished prese...
07
Apr
Unveiling the Warm, Sweet and Elegant World of This
A prized ingredient in the world of perfume, the Tonka Bean is renowned for the warm, sweet, and undeniably elegant essence it contribu...
07
Apr
Perfect Mother’s Day Gifts for an Aromatic
Mother’s Day is a special occasion to celebrate and honour the woman who has nurtured and cared for you throughout your life. This year...
07
Apr
Unveil the Magic of the Zesty Citrus Twist
Bergamot, the renowned citrus fruit, has long held a prized position within the world of perfume, its zesty and subtly sweet aroma capt...
07
Apr
Survey Results: Mother’s Day Wishes & Poems
Introduction:In this article we offer inspiration when writing Happy Mother’s Day Wishes & Poems this year.Below we present:40 x un...
07
Apr
Capturing the Essence of Spring Blooms
In the realm of exquisite fragrance notes, lilacs have long captured the hearts and noses of perfumers and fragrance aficionados alike....
07
Apr
Blossom Perfumery: Discover Pairfum’s Floral Masterpieces
Among the most cherished and bewitching realms of perfumery is the mesmerising world of floral fragrances. Capturing the allure of blos...
06
Apr
How To Choose A Perfume Based On Personality?
Selecting the perfect perfume is more than just a process of trial and error. How do you choose a perfume based on personality?It is an...
06
Apr
Master the Art of Fragrance Application
Is sounds easy, but do you really know the ins & outs of where to spray perfume?The world of perfumery is a realm of enchantment, f...
06
Apr
Should it stay or should it go?
Happy April! I mean, it’s really spring – and March (the month, not our March ?) didn’t go out like a lamb but reasonably close. Spring...
06
Apr
Exploring Gourmand Fragrances: A Journey into Temptation
With great enthusiasm, we invite you to embark on an enchanting journey into temptation as we delve into the world of gourmand fragranc...
06
Apr
What are the Top 5 Flower Fragrances of Easter?
After a cold winter, barren of colour and fragrance, we all embrace the joys of Spring when Easter arrives and brings with it the smell...
06
Apr
06
Apr
In Italy they say: “Christmas for Family” and “Easter for Everyone”
As we are celebrating Easter this weekend and in light of the turmoil around the world, Easter is wonderful symbol of rebirth in the wo...
06
Apr
Unveiling the Subtle Power of Voice and Smell in Attracting Others
Many factors contribute to our perception of attractiveness, with physical appearance often emerging as the obvious front-runner but wh...
06
Apr
What are Luxury Candles versus Scented Candles?
In the enchanting world of fragrant illumination, the distinction between luxury candles and their scented counterparts can seem subtle...
06
Apr
How to Choose a Perfume Based on Skin Type?
One of the typical questions we receive from our customers is “How to choose a Perfume based on Skin Type?“As a boutique perfumery hous...
06
Apr
What Are Masculine Perfumes?
We are often asked the question “What Are Masculine Perfumes?” Fragrances for men have long played a crucial role in the world of fragr...
06
Apr
A Woody Note That is a Root
In the fascinating world of perfumery, vetiver plays an indispensable role, weaving its inimitable essence through countless fragrances...
06
Apr
Do You Like Pizza? How About Pizza Perfume? – Undina’s Looking Glass
I started thinking about this topic when I read that Domino’s Pizza, an American multinational pizza restaurant chain, for the recent V...
06
Apr
Discover Its Warmth & Elegance
Introduction:When speaking about ‘amber perfume‘, it is important to distinguish between the following:‘ambergris‘ – a solid or waxy ma...
06
Apr
What is the Fragrance of Eid, the end of Ramadan ?
IntroductionAs perfumers, we experience life through our noses, and when we hear ‘Ramadan’ or ‘Eid’ our immediate question is: what is ...
06
Apr
Embracing the World of Indie Perfume: An Exploration of Artisanal
In recent years, the world of perfumery has seen a surge in demand for Indie Perfume as fragrance connoisseurs increasingly seek out un...
06
Apr
A Spicy Floral Elegance Unveiled
Throughout the history of perfumery, we have witnessed the rise of a plethora of enchanting floral ingredients that have captured the h...
06
Apr
Discover Exceptional London Perfumery Stores: A Guide
As the bustling and vibrant capital of Britain, London is a city steeped in culture and history, offering a myriad of sensory experienc...
06
Apr
Explore the World of Wholesale Reed Diffusers for Your Business
With the ever-growing demand for exquisite fragrances that envelop our living spaces, reed diffusers have emerged as a popular and styl...
06
Apr
Discover Its Enigmatic & Exquisite World
A mystical and beguiling essence, the scent of oud is a rare and precious fragrance that has enamoured generations of perfume enthusias...
06
Apr
How Fragrances Influence Mood and Attraction
The seemingly magical power of fragrances to create an emotive response or capture our attention is a captivating aspect of the human e...
06
Apr
How To Use A Perfume Sampler? Finding Your Fragrance
Embarking on the search for the perfect fragrance can be a fascinating yet complex journey filled with a myriad of enchanting aromas. A...
06
Apr
Selecting the Perfect Perfume for Your Age
Perfume is an integral part of our personal expression. As we pass through the various stages of our lives, our choice of fragrance pla...
06
Apr
How To Select The Perfect Perfume For Every Occasion
Do you really need a different Perfume for Every Occasion? Perfume is more than just a beautiful aroma! It is a reflection of one’s uni...