Hypnos wins sustainability award for Eden Project mattress collection • Hotel Designs
Taking place on Thursday 24th April 2025, the Brand & Lifestyle Licensing Awards presented Hypnos Beds with the Sustainability Brand Licensed Product or Range Award, for its incredible Eden Project mattress collection.
The Sustainability Brand Licensed Product Award recognises and rewards a brand licensed product or range’s credentials on the sustainability front.
Hypnos Group Managing Direct David Baldry said of the win: “As a 120-year-old British bedmaker and Royal Warrant holder for over 96 years, it is important that we offer sleep solutions through our retailers across the UK that demonstrably support the wellbeing of people and the planet.
“I am incredibly proud of our growing partnership with the Eden Project since 2019, and their knowledge and support have been invaluable in developing new initiatives and products that highlight the benefits of finding more ethical solutions.”
Image credit: Hypnos
The Eden Project worked in close collaboration with Hypnos Beds – who is also celebrating its 14th year of carbon neutrality – to create the mattress collection, which features three beautifully handcrafted mattresses that each harness the natural benefits of fibres made from plants. The collection is also inspired by the Rainforest and Mediterranean Biomes, and Eden’s vast Outdoor Gardens.
Many of the plants used in the collection are on display at the Eden Project, including bamboo, sugar cane, rubber trees, banana, pineapple, oranges and kapok trees.
The Eden Project Collection is available to consumers through Hypnos’ network of quality retail partners and helps to share both the principles and ethos of the Eden Project and the quality and integrity of the Hypnos brand.
The collection stands out by integrating responsibly sourced materials, with confidence in their provenance, traceability and certifications, and showing that with creative innovation, plants can offer a sustainable way of life for local populations and help them protect their habitats.
Image credit: Hypnos
Designed with the environment at the forefront, the mattresses are made with 100% natural and sustainable fibres, meaning they are fully recyclable and do not need to end up at landfill sites at the end of their lifetime. In addition, all mattresses are free of harmful and allergy-related chemicals, with no use of any synthetic, chemical-based foams or memory foams.
Tracey Smith, the Eden Project’s Commercial Partnership and Licensing Manager, said: “We’re thrilled that our Eden Project Collection by Hypnos has won this award which shines a bright spotlight on the importance of sustainability. This unique collection of plant-based mattresses, themed on the Eden Project’s Rainforest, Mediterranean and Wild Cornwall gardens, are created using responsibly sourced plant fibres and are a shining example that quality, sustainability and innovation can and should go hand-in-hand.
“We were also delighted to be recognised with nominations for the Inspired Innovation Brand Licensed Product or Range Award and the Best Licensed Heritage and Institution Brand Award. As an educational charity with a mission to demonstrate positive innovation and action for the planet, our licensing programme is highly selective, working only with purposeful organisations, products and solutions that limit, or improve, their impact on the world. We are incredibly proud of our long-term partnership with Hypnos Beds which has been growing since 2019 and we are excited to see what comes next.”
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Main image credits: Hypnos