Limited-time offers roll out at warp speed
Lots of LTOs and permanent menu items launched recently, as innovation accelerates. Bret Thorn, senior food & beverage editor of Nation’s Restaurant News and Restaurant Hospitality, started with the big news: Crispy Chicken Strips are now on McDonald’s permanent menu—the mega-chain’s first new menu item since 2022.
Pat Cobe, senior editor of Restaurant Business, thinks that’s a sign that McDonald’s Snack Wraps will soon return, since the chicken strips fit perfectly into that size wrap. Pat also noticed a lot of sweet-tasting limited-time offers making their debut, especially in beverages. There’s Sonic’s Unicorn Dreams Slush, Smashburger’s banana shakes and Culver’s thick shakes topped with Skittles.
Arby’s continues its LTO collaborations with celebs, this time partnering with Cedric The Entertainer and Anthony Anderson, slathering the comedians’ line of barbecue sauces on a brisket and pulled pork sandwich. And Cava introduced a spicy variation on its fan-favorite pita chips—Hot Harissa.
Pat had a first taste of a couple of sweets from soon-to-open Cinnabon Swirl, a dual-branded Cinnabon-Carvel concept from GoTo Foods. The highlight is a Bonini, an ice cream sandwich made with two cinnamon roll slices with a disc of Carvel vanilla in the middle. It’s placed in a panini press for 15 seconds and comes out all gooey—in a good way.
Bret attended a 4/20 party at Red Lobster, learning that the chain’s Cheddar Biscuits are a popular munchie for stoners. Instead of passing out joints, Red Lobster served cocktails featuring Snoop Dogg and Dr. Dre’s gin mixed with orange juice, pineapple juice and guava juice with a garnish of Skittles on the side of the glass. There’s a recurring candy theme here.
Our guest this week is Jay Kumar, chef-owner of Lore in Brooklyn, N.Y. He specializes in the cuisine of the Malabar coast with masala dosas a signature, but the restaurant has a diverse and interesting menu. Give a listen.
Menu Talk is a collaboration between Restaurant Business Senior Menu Editor Pat Cobe and Bret Thorn, senior food & beverage editor of Nation’s Restaurant News and Restaurant Hospitality. You can subscribe to it wherever you listen to podcasts.
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