Penhaligon’s The Cut ~ new fragrance :: Now Smell This
Penhaligon’s will launch The Cut, a new fragrance for men, this week. Like 2010’s Sartorial, The Cut was inspired by London’s Savile Row tailors.
‘THE CUT noun. a fashionable fougère, prone to swagger’
A new fashionable fougère tailored to precision. First, a stitch of mint is threaded to fir balsam, expertly sewn with cypress and cedar. Clary sage swaggers down Savile Row to a round of lavender applause.
***
“For The Cut I wanted to pay tribute to the fougère, because it’s one of the most elegant masculine structures,” says [perfumer Paul] Guerlain. “I wanted something sharp, to reference the scissors that cut fabric, but then something comforting, as a suit should be when you wear it. The first notes are peppermint and basil and sage, and then you get the woods, the vetiver and cypress. We went through around 100 formulations until we found the right one.”
Penhaligon’s Sartorial will be available in 30, 50 and 100 ml Eau de Parfum.
(quote via penhaligons, second quote and additional information via ft)