[PODCAST] All About Google Performance Max for Travel

Google has recently announced Performance Max for Travel, which brings specific travel-related features to the Performance Max online advertising management system. Travel users such as hotels can now combine the management of various Google assets, such as pay-per-click, youtube, display advertising etc together with metasearch management in one convenient and intelligent dashboard.

• What is Google Performance Max for Travel?
• Is it just a new dashboard or does it bring new functionalities?
• What benefits a hotel could get from Performance Max?
• Is Bookassist already offering Google Performance Max?
• Is it a game changer for hotels and the industry?

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