Following the blistering bars aimed at him on Kendrick Lamar’s “Euphoria,” Drake retaliates with “Family Matters.”
The seven-minute diss track’s video opens with the symbolic crushing of a minivan, likely a nod to Kendrick’s debut album cover. The anticipation for Drake’s response heightened after “Euphoria” dropped on the final day of April. Drake, appearing as a special guest at Nicki Minaj’s Pink Friday 2 World Tour in Toronto, hinted at his retaliation plans, igniting further speculation among fans and artists alike.
Prior to the release of “Family Matters,” discussions on who was leading the rap feud sparked debates within the hip-hop community. Cam’ron and Mase voiced their support for Drake post-“Euphoria,” though acknowledging Kendrick’s lyrical prowess.
In April, Complex’s Jordan Rose ranked the ongoing 2024 rap war entries, featuring tracks like Rick Ross’ “Champagne Moments” and Ye’s “Like That” remix, the latter notably stirring controversy with its provocative lyrics.
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