Van Cleef & Arpels First, Estee Lauder Bronze Goddess, Jovoy showcase and other reviews
I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.
I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.
My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.
My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.
To read my award winning London Perfume Shopping Guide, please click here.
Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.
All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.
About This Site
Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.
All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.
Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.
* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.
PLEASE NOTE
In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.
OTHER SITES TO FOLLOW
Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.